Meta Ads Daily Campaign Insight & AI Performance Review Workflow

Description

This workflow automates the daily analysis of Meta Ads campaign performance by fetching today’s campaign data alongside the previous three days for comparative review. It integrates campaign objectives and key metrics into a structured dataset and uses an AI agent to evaluate performance quality (Good, Medium, Bad) against predefined benchmark rules. The AI then generates a daily insight summary and recommendations, automatically populating them into a Google Sheet for performance tracking and reporting.

Workflow Process:

1. Fetch daily and previous 3-day campaign performance data from Meta Ads.
2. Retrieve campaign objectives from the Campaign Information sheet.
3. Compile and structure the metrics (Cost, ROAS, CTR, CPC, etc.) for AI analysis.
4. Send formatted data and benchmarks to the AI for evaluation and summary.
5. Write the AI-generated insights into the “Meta Ads Campaign Daily AI Review” sheet.
6. Optionally, trigger email or Slack notifications to marketing teams with summarized results.

Benefits for Customers / Users

• Automated Insights Generation – Save hours of manual analysis with daily AI-generated performance summaries.
• Actionable Campaign Evaluation – Quickly understand which campaigns are performing well or need attention.
• Benchmark-Driven Consistency – Standardized “Good, Medium, Bad” rating ensures objective performance measurement.
• Time-Efficient Monitoring – Automatically runs daily, keeping teams updated without extra effort.
• Centralized Data Logging – All insights stored in a single Google Sheet for easy review and reporting.