Shopify Inactive Customer Win-Back Automation
Recover up to 30% lost revenue by re-engaging customers inactive for 30+ days through automated alerts and follow-ups.
Inactive customers lead to silent churn and lost recurring revenue. This workflow automatically scans your Shopify store monthly, identifies customers who haven’t purchased in 30+ days, and extracts key data for win-back actions. It equips marketing and CX teams with fresh, ready-to-engage contact lists — reducing churn, boosting repeat purchases, and driving lifetime value without manual data pulls.
Documentation
📌 Description
This workflow helps ecommerce teams proactively win back customers who haven’t purchased for 30+ days. It automatically fetches all Shopify customers, identifies their last order and product purchased, calculates inactivity days, and prepares the filtered list for targeted outreach via any channel. No more manual exporting, filtering, or CRM data cleaning — your team gets a qualified segment of customers ready for win-back campaigns.
🔁 Workflow Steps
- Monthly Scan Trigger
- The workflow runs every month and requests the latest customer list from Shopify.
- Filter Customers With Purchase History
- Customers with no order history are excluded automatically.
- Fetch Last Order Details
- The workflow retrieves the most recent order for each eligible customer.
- Extract Product Type
- It checks the product category last purchased for better targeting.
- Calculate Days Since Last Purchase
- Compares the last order date to today to measure inactivity.
- Filter Inactive Customers (>30 Days)
- Only customers with 30+ days since last purchase are passed forward.
- Send for Win-Back Action
- These customer details are prepared for automated messaging or marketing workflows (email, WhatsApp, retargeting).
⭐ Key Benefits
- Boost Repeat PurchasesReach out before churn becomes permanent.
- Automated Churn DetectionNo more manually checking customer inactivity — the workflow does the tracking.
- Better Marketing TargetingCustomer data + last product type ensures personalization and improved ROI.