Automate Weekly GA4 Reports with AI Insights & Delivery
Deliver AI-summarized weekly GA4 performance reports directly to stakeholders, reducing manual reporting effort by 90% and ensuring timely, actionable insights.
Manually compiling weekly Google Analytics reports is time-consuming and often lacks deep comparative analysis. This n8n workflow automates the retrieval, comparison, and AI-powered summarization of GA4 data, delivering concise reports to email and Telegram.
Documentation
Automated Weekly Google Analytics Report with AI Insights
Manually tracking and analyzing weekly Google Analytics performance against previous periods is a tedious task that consumes valuable time. This powerful n8n workflow automates the entire process, providing marketing teams and business stakeholders with instant, AI-powered insights.
Key Features
- Automated Weekly Data Retrieval: Automatically fetches Google Analytics 4 (GA4) data for the last 7 days and the corresponding period of the previous year.
- AI-Powered Performance Analysis: Utilizes AI (OpenAI) to summarize key metrics, calculate percentage changes, and provide concise insights.
- Comparative Reporting: Instantly compares current week's performance against the previous year for critical metrics like page views, users, sessions, and revenue.
- Multi-Channel Delivery: Distributes formatted reports via email (HTML) and condensed summaries via Telegram for quick updates.
- Customizable Metrics: Easily adapt the workflow to track specific GA4 metrics relevant to your business goals.
How It Works
The workflow triggers automatically every Monday at 7 AM. It first retrieves the latest 7 days of Google Analytics 4 data, alongside the data from the same 7-day period in the previous year. These datasets are then summarized and fed into an AI model (OpenAI). The AI generates a detailed, comparative HTML report for email distribution, including key performance indicators and a brief summary. Simultaneously, a separate AI model processes a condensed, plain-text version for quick updates via Telegram, ensuring stakeholders receive actionable insights in their preferred format.