Subscriber Engagement Scoring & Tagging Automation
Reduce manual segmentation time by 80% through automated engagement scoring and tagging.
Marketers spend hours manually classifying subscribers and maintaining engagement lists, slowing campaign cadence. This workflow computes engagement scores, classifies subscribers (Active, Engaged, Dormant, Loyal, etc.), and updates list tags automatically. With instant tag updates and daily summaries, teams launch targeted campaigns faster and maintain cleaner audience segments for better ROI.
Documentation
Description
Automatically score subscriber engagement and apply appropriate audience tags every day. The workflow analyzes opens, clicks, recent activity, and signup age to determine engagement level, then adds or removes tags to keep lists accurate. It produces a daily summary of changes so marketing teams can act on newly engaged or dormant subscribers quickly.
Workflow Steps
- Run daily on a schedule to fetch all subscribed members.
- Calculate an engagement score and days-since-last-activity for each subscriber.
- Classify each subscriber into engagement levels (e.g., Active, Engaged, Loyal, Dormant).
- Determine which tags to add or remove based on rules and existing tags.
- Apply tag updates to the audience and format logs for reporting.
- Send a daily summary of tag changes to the ops/marketing channel.
Key Benefits
- Faster campaign targeting: Always-ready, accurately segmented audiences for timely campaigns.
- Reduced manual effort: Removes repetitive list maintenance and human error in tag management.
- Better list health & ROI: Keeps engagement-based lists current—improves deliverability and campaign relevance.