Competitor Monitoring and Content Idea Generator Across Instagram
Automatically tracks competitors’ Instagram posts, analyzes engagement trends with AI, and delivers fresh content ideas and structured insights via Airtable and email reports for smarter content strategy.
This workflow helps businesses, creators, and marketers track competitors’ Instagram activity, store structured post data, and generate new content ideas. It uses Instagram scraping, Airtable storage, AI analysis, and email reports to deliver fresh content insights.
Documentation
Description
This workflow helps businesses, creators, and marketers track competitors’ Instagram activity, store structured post data, and automatically generate new content ideas inspired by competitor posts. It combines Instagram scraping, Airtable storage, AI-powered analysis, and email reporting to give users fresh insights into content opportunities.
Process Flow:
- Schedule Trigger – Runs the workflow weekly to keep insights fresh.
- Search Competitors (Airtable) – Retrieves a list of competitor Instagram usernames from Airtable.
- Loop Over Competitors – Iterates through each competitor profile one by one.
- Scrape Instagram Profiles (Apify) – Extracts recent posts including captions, likes, comments, and hashtags.
- Store Posts (Airtable) – Saves scraped Instagram data into Airtable (Profile, Caption, URL, Likes, Comments, Views, Hashtags, etc.).
- Generate Ideas (OpenAI GPT-4.1 Mini) – Analyzes captions and suggests 5 new content ideas tailored for AI, automation, and business growth niches.
- Update Airtable with AI Ideas – Adds the generated content ideas into the corresponding Airtable record.
- Send Email Summary (Gmail) – Delivers a competitor activity summary with AI-generated content ideas directly to the user’s inbox.
Benefits for Customers / Users
- Competitor Insights – Get structured, trackable data from competitor Instagram posts.
- AI-Powered Idea Generation – Instantly turn competitor content into fresh, actionable ideas.
- Centralized Repository – Store and organize insights in Airtable for future reference.
- Automated Monitoring – Save hours by eliminating manual research.
- Email Reports – Receive ready-to-use content ideas straight to your inbox.
Tools Used
- n8n Schedule Trigger – Automates competitor monitoring on a weekly basis.
- Airtable – Stores competitor lists and logs scraped Instagram posts.
- Apify Instagram Scraper – Extracts competitor post data from Instagram.
- OpenAI GPT-4.1 Mini – Analyzes captions and generates creative content ideas.
- Gmail – Sends automated summaries and idea reports to the user.