Automate Shopify UTM & Revenue to Baserow for Marketing Insights
Automate daily capture of Shopify order UTMs and revenue, eliminating hours of manual data entry and enabling precise marketing attribution for optimized campaign ROI.
Manually tracking Shopify order revenue with associated UTM parameters complicates marketing attribution and wastes valuable analysis time. This workflow automatically extracts daily Shopify order details, including first-visit UTMs and total revenue, and centralizes them in Baserow for robust campaign performance analysis.
Documentation
Shopify UTM & Revenue to Baserow Integration
This powerful n8n workflow streamlines the process of capturing crucial marketing attribution data from your Shopify store and centralizing it in Baserow. Designed for e-commerce businesses and marketing teams, it ensures you have accurate, up-to-date insights into campaign performance without manual data extraction.
Key Features
- Automated daily synchronization of Shopify order data.
- Extracts critical first-visit UTM parameters (campaign, source, medium, content).
- Captures total order revenue for accurate attribution.
- Conditionally records data, only transferring orders with valid campaign information.
- Centralizes marketing attribution data in Baserow for easy analysis and reporting.
How It Works
This workflow is triggered every day at 00:00, initiating a query to your Shopify store's GraphQL API to fetch all orders from the previous day. It then processes each order, extracting crucial information such as the order name, total revenue, and the first-visit UTM parameters (campaign, content, medium, source). A conditional check ensures that only orders with valid campaign data are passed forward. Finally, the enriched order data is seamlessly created as new records in your specified Baserow table, providing a clean, centralized dataset for your marketing analytics.