Automate B2B Lead Discovery & Contact Enrichment with AI
Automatically discover and enrich hundreds of qualified B2B decision-maker contacts weekly, reducing manual lead research time by up to 90% and accelerating your sales pipeline.
Manual prospecting for B2B decision-makers and their contact information is incredibly time-consuming and inefficient. This powerful n8n workflow automates the entire process, leveraging AI and Apollo.io to populate your Google Sheets with verified leads and comprehensive company data.
Documentation
Automated B2B Lead Discovery and Enrichment
This comprehensive n8n workflow revolutionizes your B2B lead generation by automating the discovery, enrichment, and management of decision-maker contacts and company data directly within Google Sheets. It integrates powerful data sources like Apollo.io with AI capabilities to provide a streamlined, intelligent prospecting solution.
Key Features
- Automated company detail enrichment from Apollo.io, including domain, industry, size, and funding.
- AI-powered summarization of company core business for quick insights.
- Intelligent identification of senior decision-makers (Owners, Founders, C-Suite, VPs, Directors) at target companies.
- Bulk enrichment of contact data, including verified email addresses and LinkedIn profiles.
- AI-driven classification of decision-maker departments based on job titles.
- Human-in-the-loop verification for company websites via Slack, ensuring data accuracy.
- Automated weekly reporting to Slack, summarizing new verified leads generated.
- Seamless upsertion of all company and contact data into dedicated Google Sheets tabs.
How It Works
The workflow is triggered by new or updated company entries in your designated Google Sheet. It first checks if a company's domain is already provided. If not, it uses Apollo.io to search for the company's website and prompts for a human-in-the-loop verification via Slack to ensure accuracy before updating the sheet. Once company domains are confirmed, Apollo.io enriches full company profiles, and an AI model summarizes their core business, which is then written back to your 'Companies' sheet.
Next, the workflow efficiently batches company domains (up to 1,000 at a time) to query Apollo.io for senior decision-makers. The identified individuals' job titles are sent to an AI for department classification, and their basic contact details are added to your 'Contacts' sheet. To obtain email addresses and phone numbers, the workflow then performs a bulk enrichment for these contacts (10 at a time) via Apollo.io. Finally, it updates the 'Contacts' sheet with verified email addresses and other enriched data. A separate branch of the workflow runs weekly, retrieving all newly verified leads from your Google Sheet, calculating lead generation metrics, and sending a summary report to a specified Slack channel.