Automated Seasonal Campaign Switcher (International)
Launch timely and relevant international marketing campaigns effortlessly with AI-driven event discovery, automated content generation, and streamlined team collaboration.
Compatible with
FREE
Ready-to-use workflow template
Complete workflow template
Setup documentation
Community support
Automates the planning and switching of seasonal marketing campaigns for international markets by combining AI event discovery with Google Calendar holidays, generating campaign content, storing details in Google Sheets, and emailing campaign drafts to teams.
📖 Description
This automation workflow empowers marketing teams to plan and switch seasonal campaigns seamlessly for international markets. Running on a scheduled trigger (default: every Monday, customizable), the workflow ensures you never miss important holidays or upcoming events.
It works by:
- Using a GPT-powered search model to discover upcoming events not always listed in Google Calendar.
- Combining AI-fetched events with Google Calendar holidays for the selected country.
- Generating campaign-ready content including event name, date, campaign name, tagline, offer, email subject, social caption, and timestamp.
- Saving the generated output into Google Sheets for tracking and historical records.
- Sending a copy of the campaign details in email format to marketing teams for immediate use.
🎯 Benefits for Customers
- 📅 Always Relevant – Never miss important seasonal events or holidays.
- ⚡ Faster Campaigns – Weekly automated generation reduces planning time.
- 📊 Centralized Records – Campaign details are logged in Google Sheets for easy tracking.
- ✉️ Instant Access – Receive campaign drafts directly via email.
- 🌍 Global Ready – Works with country-specific holiday calendars for international reach.
📌 Requirements
- OpenAI API Key – For AI-powered event search and campaign content generation.
- Google Sheets Credential – To store generated campaign details.
- Google Calendar Credential – To fetch holidays in the target country.
- Gmail Credential – To send campaign details in email format.
🛠️ Configuration Items
- Country Variable – Define which country’s holidays and events are included.
- Prompt Customization – Adapt AI prompts to match your marketing strategy and tone.
- Google Calendar Setup – Replace with the correct holiday calendar for your country.
- Email Settings – Add CC/BCC recipients for campaign distribution.
🚀 Enhancement Ideas
- 🌐 Multi-Country Support – Generate campaigns for multiple countries at once.
- ✅ Approval Flow – Add an approval step before campaigns are finalized.
- 💬 Team Notifications – Send campaign drafts directly to Slack or Teams channels.
- 📢 Auto-Publishing – Connect to social platforms for instant scheduling.
- 🈺 Multi-Language Campaigns – Use translation APIs for localized content.
- 🔗 UTM Tracking – Add campaign tracking IDs for analytics.
- 🅰️/🅱️ A/B Testing – Automatically generate variations of email subjects and social captions.
